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Gear Review - Rubato

Gear Review - Rubato

The Swedish kings of understated elegance

Jamie Ferguson's avatar
Jamie Ferguson
May 02, 2025
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That Dusty Heat
That Dusty Heat
Gear Review - Rubato
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The Rubato 5oz Japanese Chambray Roper Shirt

If you’ve been living in some sort of flannel lined menswear cave (sounds dreamy) for the last few years you mayhaps not have heard of the rather well heeled outfitters Rubato. Prick up your ears, gather round the fire and let me regale you with tales of their sophistry and clobber, young prince.

I’ve known, Oliver and Carl, the founders of Rubato for some time now. Exactly how long I’m not sure, as is often the case with dudes you peek at from afar on Instagram. Some you feel you’ve been out for at least 15 beers with but the reality is you’ve probably not even given a head nod IRL.

However, I do remember a pre-Rubato meeting with Oliver when I was over in Stockholm, shooting Saman Amel and he rocked up looking like a vintage menswear lab assistant; fatigues, loafers with no socks, white polo and some sort of pharmaceutical shopkeepers coat; read: BALLER. I’ve always loved both the fellas style and have so enjoyed watching the development of Rubato into what it is today.

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